Media Release SA Sheep Industry Blueprint

SA sheep industry growth supported by Blueprint

June 30, 2020

The Sheep Industry Blueprint has successfully fostered greater coordination and collaboration, while attracting investments for research, development and extension.

This was one of the key findings from the Blueprint mid-term review which has recently been completed by Livestock SA, five years after the Blueprint was launched.

The review of the SA Sheep Industry Blueprint highlights the achievements and growth the industry has accomplished, while providing recommendations for future objectives to further progress the industry.

Sheep and Cattle Industry Blueprint Working Group Chair Jane Kellock said the review highlighted how united the sheep industry has become since 2015.

“To me, the collaboration and process of working together in conjunction with government has been a highlight,” she said.

“We have attracted some great research projects here to SA since the Blueprint was launched and Blueprint Manager Dr Stephen Lee has been key to that happening.

“I think every single person who has sat at the Sheep Industry Blueprint table should be commended because it has been absolutely critical in getting input from the entire value chain.

“It’s a great time to be in the sheep industry and I am excited about the next iteration of the Blueprint.”

The SA Sheep Industry Blueprint was first launched in 2015 with the support of key sheep industry stakeholders including The University of Adelaide’s Davies Research Centre, Primary Industries and Regions SA (SARDI, Biosecurity SA and Rural Solutions), Michell Wool, JBS Australia, Thomas Foods International, The Sheep industry Fund, Stock Journal, SA Livestock Consultants Group and a representative of stock agents.

The Blueprint identified key areas for the industry’s growth and development to help drive profitability, innovation, sustainability, and collaboration for the whole industry value chain.

The main objectives for the Blueprint include:

  • GROWING: Grow the SA sheep industry’s production and value from $1.48 billion in 2015 to $1.80 billion in 2020 while maintaining international competitiveness.
  • UNITING: Develop a united value chain workforce plan from 2015 to 2020 that attracts new and energetic people to the industry.
  • ENGAGING: Support a 20 per cent increase in the engagement of quality consultants and advisers with increased use of business decision-support tools.
  • INNOVATING: Act as a conduit for greater research, development and extension collaboration along the value chain at the regional, state and national level and develop a measure of greater adoption and uptake.
  • SHARING: Develop a proactive and progressive industry communication strategy that, through advocacy and champions, gives greater consumer confidence to increase their demand and engages the whole value chain.

Mrs Kellock said the industry was successful in achieving many milestones involved with the key objectives outlined in the Blueprint.

“The industry now has a benchmark for assessing growth in the industry and a framework for fostering additional quality consultants and building capacity within the industry,” she said.

“The Blueprint has also provided increased industry communication through modern platforms.

“These objectives provided an opportunity to grow, expand and support business within the industry.”

SA Sheep industry Blueprint working group will soon begin consultation to determine the priorities for the whole value chain for the next 10 years, which will lead to creating a new SA Sheep Industry Blueprint aligned to the 2030 National Meat Industry Strategic Plan.

Consultation will begin in the next month, with regional meetings occurring in August.

Participation from the whole value chain will be vital in order to continue the strong collaboration South Australia possesses.

More information will be released on when members of the value chain can attend consultation sessions, while an online survey will be available for those who cannot attend face-to-face meetings.

View the review online